In America, Black Communities represent 13% of the population yet more than 86% of the ethnic hair & beauty market. Our business model aims to help understand which products are being disproportionately consumed, build ownership around that product, and empower disenfranchised communities from within.

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Eye 2 Eye was founded on the basis of building sustainable models to equip Black Communities with the tools needed to reclaim their global space. Through establishing ownership over our entire supply chain, we seek to economically rebuild self-sufficient communities domestically and abroad.

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Our soil to soul empowerment process means utilizing products born from the richness of the African earth to disrupt the norm of cultural exploitation and instead, working to maximize access to opportunities from within.